By: Yadira Y. Caro
Sarah Domenech works where you vacation. As the Public Relations Managers at Walt Disney World Resorts, she spends her days at the Orlando parks or traveling throughout the US and Latin America to ensure everyone knows about the latest Disney has to offer. She helps keep the magic alive.
Sarah started her career in her native Puerto Rico as a journalist in the area of music and entertainment. Later, she moved to Florida to continue her career in TV and newspaper journalism. In 2007 she started working at Disney managing projects and marketing strategies. Today, her focus is on the Hispanic markets in the US and the Americas. She is always quite busy but she is indeed having fun, judging from her social media posts or her posts for the Disney blog. Even with her hectic schedule, Sarah took some time to answer my questions about her job and current challenges.
How did you ended up working with Disney?
I’m a journalist and I was working as an entertainment and travel editor in Orlando and used to cover Disney World a lot. One day, they asked if I was interested in a PR role within the sales and travel organization. I interviewed and after 11 years, I’m still with the Company.
Can you describe what it is like in a regular week at your job?
What I love about my job is that there are no regular weeks. We surely have standard meetings and things to do but we get media requests every day, celebrity visits and projects; no day is similar to the one before or the next. I talk to media on a daily basis, pitching stories about our theme parks and resorts, talk with celebrities and management to plan photo opportunities and now, our weeks are all about the opening of Toy Story Land. I am working with the media to cover the press event and opening of the new land at Disney’s Hollywood Studios.
Can you describe 2 or 3 things key things you believe are necessary to succeed in this job?
Organization is very important since your day can be different from hour to hour and need to keep track of tasks for different projects – a lot multi-tasking happens here: relationship skills are key since you not only need to establish new relationships with media partners but maintain them and strengthen them. And last but not least, writing. There’s a lot of writing involved in this role. Oh and be on top of media trends, the landscape for media, specifically for Hispanics, is changing constantly and you need to keep up with what’s happening.
Do you have an example of a failure from which you learned from (at this job or elsewhere)?
Too many actually! Since English is not my first language, making grammar mistakes in press releases and even during presentations are my pet peeves since I have made so many. But with every mistake, I have learned and move forward and I haven’t made those mistakes again. I learn a new English word every day!
Any 3 books, podcast, websites, etc. you recommend to any professional?
Oh dear! I read a lot, well, I consume a lot of media. For example, in my line of business I go to online newspapers like El Nuevo Dia, People en Español, Parents Latina, and The New York Times. My favorite books are The Alchemist by Paulo Coelho– life transforming – and 100 años de Soledad (100 Years of Solitude) by Gabriel García Marquez. Anybody that is in communications and works with Hispanic and/or Latin American markets, should read those.
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