Unless you read Army Times or other military publications, stories about the military members are rare in mainstream media. However, at The Tampa Bay Times in Florida, Senior Military Staff Writer Howard Altman has found his niche, building trust among this community and traveling across the world to cover their stories. These include conversations with generals in war zones, struggles of the veteran population or the toll of military life among family members.
His career as a journalist and editor spans over 30 years covering a variety of topics for the Philadelphia Inquirer, Newton-News Tribune, City Paper and The Tampa Tribune. I asked Howard about building relationships, and how he continues innovating in a challenging industry.
When you became a journalist, did you have an idea of what type of stories you wanted to cover?
I knew I wanted to shine a light on bigger issues, bigger problems. Just looking back at some of the coverage we did such as mayor race in Philly, or how the high rises where not required to have sprinklers and some firefighters died. We did a series of stories on that and it changed things. That kind of thing has always been important to me.
You cover a lot of stories about the military. Is there anything that has surprised you or anything interesting that you have found in your coverage?
It’s all fascinating. We have a military base (McDill Air Force Base) which has two Combatant Commands. It has component commands, it’s got two air force wings and mission partners. So there is a wide range of things to cover. I’ve traveled to Afghanistan, Iraq, Bahrain and other places. I’ve been embedded with special forces groups. This week I wrote a series of stories about World War I, World War II, current conflicts, and even the sickening of embassy workers. I cover the VA all the time. We have two of the busiest VA hospitals in the country and one of the busiest VA claim centers. There is so much stuff going on.
How do you identify a good story?
My phone rings pretty much 24/7. I like the human element, I like stories about technology. I wrote a story about the drones that can deliver blood. You know fascinating stuff. [Building relations] is really challenging. The military doesn’t always like to talk to reporters, especially a lot of the special forces. So I kind of always approach it like a Green Beret ODA [Operational Detachment Alpha]. When they are traveling outside the wire, they go out and sit down down with a key leader and find out what is going on. For me it’s similar minus the body armor, the MRAPs, the M4 and people shooting at me. You meet key leaders, you build networks, build trust over time, and trust is very difficult to build.
I think people know I have no particular agenda, I’m not anti-military or pro-military, I tell the stories as they are. That is where the trust is. Probably twice a year I talk with the SOF [Special Forces] at the Joint Special Operations University about the various issues that we face and how can we work better to tell their story; about what frustrates me and what frustrates them. I go to all kinds of events such as Operation Helping Hand dinner and people see me out in the community a lot. So I build trust and people come and tell me stories constantly.
What do you think makes a good journalist?
Somebody who is curious, who is skeptical, who is willing to work hard to dig up the facts. Someone that will challenge their own assumptions, challenge own thesis, not cut corners, not make stuff up, either people or quotes. Who makes sure that the documents they are getting are the provenance, that are real. You have to have a passion for this job because lets face it: it does not pay very much and everybody hates you.
How do you survive to all the changes in journalism? How do you adapt?
I was always an innovator. I worked in one of the first newspapers to go online. One of the editors, around 1993, said “one day, people will be able to see how many people look at each one of your stories and for how long.” That was crazy then. So I’ve always been atuned to where the audience is. That is one thing.
The other thing is, when I took over the Philadelphia City Paper, I thought it was very important to find vertical niches. Then identify which one would be popular and really own the politics, media coverage, urban design and those kinds of things. I continue to believe that in the terms of the military coverage.
The Tampa Bay Times did great covering Veterans issues but they were not able to crack the military. After they took out the Tampa Tribune, they brought me on board knowing that I had this audience. It’s a lot, and its conservative; people who would not necessarily read The Times otherwise. We cover their issues. I try to go vertical and try to own it.
Would you recommend anyone to become a journalist?
I always say run away (laughs). For democracy to succeed we need good journalists, strong journalists, accurate journalists, unbiased journalists. Now more so than ever. I’ve done all kinds of things, I’ve met all kinds of people: cut up jokes with Mel Brooks, sat down with generals and presidents, met princesses, go to places people don’t go, see things people don’t see. Its fascinating and I highly recommend it.